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Helping Network Marketers Generate More Leads Online

Has the Internet Killed Network Marketing?

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I am not sure if the internet has killed network marketing but I can tell you that it has certainly thrown the industry a curve ball.  The biggest problems that I see today in the industry is high attrition, no company loyalty, new companies being launched everyday causing too much competition and no one is focused on retailing the product anymore.  Well I know that this is a mouthful so let me break some of this down.

  1. High Attrition – One of the biggest problems that I’ve seen lately in network marketing is high attrition.  People quit the industry day in and day out.  Some people quit before they even have a chance to get started.  Some people quit before they even receive their starter pack.  It is very discouraging to the average network marketer to see people leave on such a regular basis.  It’s almost as if there is a hole in the bucket and as fast as you sign on a new recruit another one is leaving, which makes it feel as if you’re constantly working on patching up holes.
  2. No company loyalty – It seems as if people are leaving network marketing companies on a regular basis.  Loyalty doesn’t exist, especially amongst leaders.  For some leaders in the industry they seem to have jumping from company to company as a part of their income plan, especially in light of the fact that some many of them receive huge signing bonuses when they leave and promise to bring a whole lot of people with them.  Doing things like that is never a good thing.  A good leader that’s worth his or her salt would simply start over with a new company from scratch versus trying to raid their downline and wreck havoc on an organization.
  3. Too much competition – It seems as if everyday there is new company being launched.  Every time you log on to your email there seems to be some new deal waiting in your inbox.  The trick to having success is to find the individual that wouldn’t be tempted by all of this.  But when you’re struggling at the bottom and an opportunity comes along that guarantees that you will be at the top because you’re one of the FIRST to get involved in the opportunity, then it may be hard for reps to resist.  Your job is to find the ones who will.
  4. No one is interested in retailing product anymore.  The internet has killed networking from a retail perspective.  It’s hard to find a single soul who is out there actually selling product.  Because getting out there is so much more expensive now than it used to be, reps are finding it difficult to find shows and find people who are genuinely interested in using their products or services.  Besides, most people think that they can just send out a link to their website and that it will do all the work, but it just doesn’t work like that at all.  People still want to sit down and chat, they want to touch and feel product and they definitely want to try it before they buy it, so the better thing to do is to get out there the goal ole fashion way and begin to do some retailing.

So, you be the judge, Is the internet killing network marketing?

I don’t think that the internet is killing network marketing.  People are killing network marketing with their greedy and thirsty ways.  The internet can do nothing but enhance your marketing efforts if you learn the right steps and use the right systems.  You can win.

 

Network Marketing is not for the faint at heart

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I can tell you from personal experience that network marketing is not for the faint at heart.  Bear with me while I tell you my story of how I climbed to the top of my network marketing company’s comp plan back in October 2005…It was October 31,2005, a Halloween night and I was soooo close to the getting the final numbers that I needed to become a 3 Diamond National Vice President with my company which was called Warm Spirit.  (Warm Spirit is now currently closed as an mlm, but I believe one of the founders still sells a few products via the website.)  But I felt like I was running for office.  The good part about the team that I was working with was the fact that they were all committed.  They wanted to be a part of the experience of breaking a National Vice President.  They also wanted to promote themselves up the compensation plan.  You see I had poured so much into the team that they were excited and ready to take their commitment to the organization to the next level.  We had something back then which so many network marketing organizations lack today and that is a commitment to the team.

Become a Network Marketing Leader

 

We operated on the concept of “One Band, One Sound”, which is a concept that I got from the movie Drumline.  I firmly trained and communicated to the team that our success was dependent on the success of each other and that if one person was presenting the opportunity wrong, then they were ruining the opportunity for everyone.  So I constantly explained the importance of all of us doing the same thing and saying the same thing.  I also trained that one person’s success represented everyone’s success.  It was a T.E.A.M. thing.  We understood that Together Everyone Achieves More.  Also, if there was one thing that our team understood it was that they could count on me to be there in the trenches holding it down for them, which is the reason why when it came down to pulling out a successful win and a title of National Vice President for me, Executive for several of them and Emerald Manager for so many others, they were ALL IN.

So on that night, everyone was all in.  The phones were ringing like crazy.  I looked absolutely crazy and I was thankful that it was Halloween.  That night the team pulled in over $100,000 in production.  I received my first 5-figure check and became the first and ONLY 3 Diamond National Vice President on the East Coast.  Bam!  We did it.  But like I said, it felt as if I was running for office.  I was constantly checking the volume and working my spreadsheets to see if all the numbers were falling in the right place.  I was on the phone with corporate constant checking and double-checking to make sure that when the clock turned and the numbers were ran that I didn’t fall short of what I needed to qualify.  It was nuts.  It was exhilarating and it was also fun.  But it’s not for the faint at heart.

I was recently told that if you want something bad enough that you will do what it takes to get it done and that the difference between those who make it and those who don’t is that those individuals who will have – THE WILL TO DO IT!  They have the burning desire in their hearts to make it happen.  I had that.  And in network marketing you need that.  You need to be committed.  But you also need to be a leader.  Those individuals that constantly sit in the audience and take notes but never put anything into action won’t win.  But those who execute on the information and then have the courage to get up in front of the room to take about it and train about it are the ones that you will see rise to the top.

I have found that the key to network marketing success has everything to do with, creating your own success story, becoming the person that everyone wants to follow and to share, share, share.  The best thing you can do when you find something that works is share it.  Don’t hold anything back.  Become the go to person and make yourself irresistible.  Build your team on a solid foundation of trust and follow the “One Band, One Sound” mantra and you will not only succeed, but you will go straight to the top.  Take it from me because I did it.

 

Lawrence Tam – Network Marketing Legend or Myth?

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Lawrence Tam will probably end up being one of those guys that will go down in Internet Network Marketing history as a legend.  He is someone that I have personally watched transform and grow over the past 4 years.  I remember when he was a part of Cedrick Harris’ Team Takeover and he was a member of a group and I had the opportunity to ask him at the time what was the key to his success and he said to me “blogging”.   Back when he said it to me the answer was so simple I didn’t want to accept it.  I asked him, “What do you blog about?” and he said, “Anything.”

I Admire Lawrence Tam

I must say that Lawrence Tam is one person that I admire in the network marketing and internet marketing industry and the reason why I admire him so much is for the fact that basically tells it all.  I think the one thing that he realized was that even if he revealed everything that he did, people still wouldn’t do it, so why hold back.  I’ve discovered the same thing.  You can reveal step by step ALL of your secrets and people still will not follow what it is that you say.  I don’t know if it’s because they still don’t believe you or what the reason is, but for some reason people just don’t seem to believe anything.

Lawrence is probably one of the most honest and sincere upfront guys that you would ever meet online.  He is open and he shares freely, but people still give him a hard time.  Network Marketing is simple and pretty easy when you put it into practice and incorporate some online skills into your prospecting efforts.  But here is the truth of the matter, IT TAKES WORK.

To create a blog post on a regular basis takes time and effort.  Also, to make sure that your blog post are optimized for the keyword that you’re targeting also takes some time and effort.  To get to the level of skill that successful network marketers who are marketing online like Mr. Tam does, also requires a budget.  It costs money.  It also requires time for you to learn new skills and how to use new tools.

Lawrence Tam initially made his money with My Lead System Pro, Empower Network and Visalus.  I know that he’s still with Empower Network, which is a hybrid Affiliate/MLM company.  I don’t know if he’s still with Visalus because they don’t want their leaders involved with anything other than Visalus.  But Lawrence is smart.  He’s honed his internet marketing skills and now he markets other affiliate programs and has become like one another one of my mentors, Daegan Smith a master of multiple streams of income.

Lawrence Tam is definitely a legend and will go down in history is a master of the internet network marketing universe.  I would urge anyone to follow him and his teachings because I know that he’s taught me a lot and I know that you can learn a lot from him too.

Check him out at www.lawrencetam.net

 

Finding the Right MLM Leads for Your Business

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(The above video on Finding MLM Leads speaks to clicking on a free link to an article.  However, this is the article – So Thanks SO MUCH for Stopping by and I hope you learn a lot here)  Read on…

Finding MLM leads does not have to be such an arduous task.  With the right tools and training the process can actually be fun and easy.  Everybody in the network marketing industry knows that having a fresh flow of new leads in your pipeline is the key to success.  And while many people may tell you that mlm leads are everywhere, truth be told, the RIGHT mlm leads may be hiding somewhere behind a computer screen.  And while they’re looking for you, you’re also  looking for them, but the key is finding each other.

There are several types of mlm leads and they are as follows:
1.  There is the person who has never been involved in mlm and don’t even know what network marketing is, but they know they need money and this sounds simple enough to do.
2.  Then there are those who are involved in a mlm company right now, but they’re not having success and they’re looking for someone to show them the way.
3.  Then there are those who have had some mlm success and they want to go to the next level.  They know that something else is out there but because they’ve had a certain level of success, they don’t want to listen to anybody.

So who would you consider to be the best mlm lead?  The person behind door number 1, 2 or 3.  Yep.  I would say the person behind door no. 2.  Why? Because chances are they’re not happy with their mlm company or their mlm leadership and you will have the best chance of recruiting this person in your business.

So what exactly does this mean for you and your search for mlm leads? It means that now you know who to target.  Your job is to target frustrated network marketers.  If you do this then you will certainly find the mlm lead for your opportunity.

A good mlm opportunity will have certain systems in place to help you with the recruiting process. This is the sign of a good mlm company.  They will make life easier and not more difficult.

Back in 2002 and every year after that, I started generating mlm leads online.  I did this primarily through Google Advertising.  I also advertised on Yahoo.  I began to train my team on how to create lead capture pages and how to target specific keywords to generate leads.  Only a handful of them began to duplicate what I was doing.  I had become so good and so successful at generating leads via Google Adwords until I had enough leads to give away.  And that’s exactly what I did.  I gave away leads to the top performers on my team.  They would call these leads and the people would sign up.  This is because I provided so information for the online, so by the time the rep had reached out to the lead, they were already ready to sign on the dotted line.  Some of them would sign up before I had a chance to even call them. (How about that Daegan Smith – the King of Never Calling a Lead! And my personal hero)

I flew under the radar.  I didn’t want a lot of people to know me.  But today I want everyone to know how easy it is to generate mlm leads.  Some of the things you can do to get started generating leads online are as follows:

1.  Participate in a team, company or system that will do everything for you.

2.  Blog and begin to position yourself as an expert and begin to flow free traffic your way.

3.  Begin Vlogging for the same reasons above.

4.  Build a large social media following (targeted to those individuals who like mlm and network marketing) and begin to promote to these people.

These things will help you generate more mlm leads than you can handle. But for more info and to work with me contact me at 646-421-0830 or  at tonicolemanbrown@gmail.com

Also, if you’re looking for a done for you type of system that you can follow with ease, check out this site.

And come back to this site often for more FREE network marketing training.

3 Questions You Should Ask Yourself Before Joining a Network Marketing Company

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A lot of people join network marketing companies every single day.  This is a very emotional decision that is often done in haste.  Most of the time people don’t take the time to really think about why they’re joining a particular MLM, so here are three specific questions that you should ask yourself before joining a network marketing company:

1.  Do you believe in the product?  This is HUGE!  A lot of people join MLM companies when they really don’t have total faith and belief in the product or the company.  The truth of the matter is if you have 1% doubt you’re out.  You will never become a success if your subconscious mind does not have full faith and belief. A network marketing rep has to be 100% sold out for his/her company and product.  You must believe that it works and that it’s beneficial or you will never be able to generate a sale or sign on a new recruit. PERIOD!

2.  Do you believe in the compensation plan?  If you don’t have 100% faith and belief in the compensation plan then how can you sell anyone else on their ability to earn income.  There must be a simple path for others to earn income and their must be a simple way for you to explain this path to others.  Preferably you will have traveled down this path for yourself.

3.  Will you commit to the time it will take for you to succeed?  Network Marketing is a marathon and not a sprint.  So it will take time to build.  Do you have the stamina to finish the race and see it through all the way to the end with the current company that you’re seeking to be a part of?  How long have they been into existence?  Will they be around for as long as you would like them to?  If the answer is yes, then this is the company that you will want to be a part of.

4.  Do you trust the owners?  A big part of your network marketing success will come from your ability to trust the owners of the company.  Let’s face it.  There are not a lot of things that you can control about MLM companies.  As a matter of fact, you and the company have an interdependent relationship, which means that they depend on you just as much as you depend on them.  Having trust is will be a huge part of your success.  You have to trust the owners of the company.  If you have any doubt about where the owners are taking the company, you will not survive.  Remember if you have 1% doubt then you’re out.

Network marketing provides a great opportunity for anyone who takes it seriously.  The key is to find the right mlm company, with the right team and the right systems in place for you to experience success.  If you haven’t found a network marketing company home, I invite you to join me and my mlm company.  Click here to find out more.

 

 

 

Zeek Rewards Reps Are Stunned by SEC Shutdown

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Zeek Rewards Headquarters

On Friday Zeek Rewards was shut down by the SEC due to a very serious and shameful claim that the company was a $600 million Ponzi scheme.  Here is the CNN article.  This has left Zeek Reps stunned and saddened.  Many of them have lost a lot of money that they had invested in the opportunity.  Many reps and leaders from other companies abandoned their opportunities to become a part of Zeek are left feeling embarrassed and confused.  And to make things worse, several other network marketers are preying on these hurt representatives like vultures picking on a dead carcass.  Talk about kicking people while they’re down.

Why I wouldn’t try to recruit Zeek Rewards Reps?

It’s because I’ve been there.  Like those Zeek Reward Reps, I’ve been a part of a company when it shut down. Well, actually, I was kicked out of the company before it shut down because I kind of predicted that it would and that something wasn’t right.  I shared with a few people on my team and because I was at the top of the comp plan and a leader,  I was kicked out of the company before it closed down, but when it did, I felt extremely hurt and sad.  So, I know exactly how all of those Zeeklers are feeling right now and it’s not good.

It’s hurtful when you believe in something so much that you would put your hard earned money into the company only to turn around to have it tumble and crash on you.  And unlike Zeek Rewards, my old company Warm Spirit, was not shut down by the SEC, it was shut down due to a dispute between the founders of the company and that was even more disappointing because it wasn’t as if it was something that could not be fixed.  It was just a founder that didn’t want to take the time to try to fix it.

What has happened with Zeek Rewards is like getting a punch in the gut, especially when the Federal government comes in and calls the company a Ponzi Scheme and then make claims that the owner is siphoning funds.  And that’s why I believe that people should leave Zeek Reps alone.  Give them time to heal.  Many of these people will never do another MLM.  Some of them will quickly jump back on the bandwagon of their original primary company (as I heard many people did the company on an underground basis because they didn’t want anyone to know they were involved).  Whatever the case, I say let them do what they need to do to land back on their feet and don’t try to recruit them.

What Zeek Reps Should Do Now?

Now is a time to get quiet and reflect.  Think about what you did that you would do differently.  Think about what it is that you really want to gain from the industry and maybe what the ideal network marketing company for you looks like.  What are their qualities?  Then when and only when you feel ready to jump back in the game, do it with people you feel comfortable with and with a company that offers a product or service that you use and feel comfortable standing by.  This is key.  And understand that most network marketing leaders that are successful  because they have planted their flag with one company and stuck with it.  Think about the greats leaders of the industry.  They’ve joined one company and stuck with it for years.  This should be your ultimate goal.

Best wishes to all of you that have been devastated by the Zeek Rewards news.  You have my sincere heartfelt thoughts and prayers.  Know that during this time of healing that you can have success in this industry even after such a hard blow.  And remember that time heals all pain.

Please be a blessing and LIKE and SHARE this article.

Five Love Languages for Network Marketers

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Imagine what it would be like if you gave birth to a brand new baby and never held it, never kissed it, or never showed it any love? It is a proven fact that if you did that to a newborn, it would certainly die.

Well the same thing holds true for Network Marketers that we recruit onto our teams, if we don’t show them love, they eventually will either die off or quit immediately.

With that being said, what is the best way for you to demonstrate compassion for your team members?

Dr. Gary Chapman has written several books on the Five Love Languages. He has versions available for couples, singles, teens and children. For the purpose of what we do in our industry, I’ve outlined what I consider to be the Five Love Languages for Network Marketers, which will help you to nurture and develop your team and they are as follows:

#1 – Communication
Communication is such an important part of showing your team members that you care. Recent upgrades in technology, has made it is easy for anyone to send a simple e-mail or e-card to team members letting them know that you appreciate them, or acknowledging something great that they’ve recently done. However, I must say that taking the time to hand write a simple note of praise and sending it in the mail is one of the best ways you can communicate. Your team members will feel even more appreciated.

In this day and age, when so many people are boasting about building teams without picking up the phone, I encourage you to do just the opposite. Calling your team member shows them that they mean more to you than just a dollar sign or a number on your genealogy, and it demonstrates that you’re sincerely interested in building a relationship.

Network Marketers Need Recognition

#2 – Recognition
People become a part of network marketing companies because of the recognition and financial rewards. This is a well known fact. Corporate America has gotten away from recognizing their employees for a job well done, and as a result of this, the average person is starving for this type of public showing of appreciation.
Simple acts of recognition not only helps to make a team member feel good, but it goes straight to the bottom line of your business because in network marketing, what gets recognized, gets done.
Therefore, if you recognize the top in sales, then you will have increases in sales and the same holds true for recruiting.

But let’s face it, people need to be stroked. And at the end of the day, there is a little kid in all of us that still gets excited when we receive a gold star. So we must make sure to give out plenty of gold stars.

#3 – Gifts
People love to receive gifts. Giving them is one of the strongest ways to increase retention on your team. Certainly, in an industry with an attrition rate of over 90%, you will want to do everything that you can to reduce that statistic. Also, remember birthdays and anniversaries and send little gifts on these special occasions as well. It acknowledges that your relationship extends outside the realms of just business. Building solid relationships creates loyalty amongst the team that could potentially last forever.

#4 – Servant Leadership
Servant leadership is all about meeting the needs of the people that you lead. A servant leader is one who devotes him or herself to serving their team. Acts of service can range anywhere from being available to assist your team with their events and meetings, or assisting them with closing new business partners, or even being available for them in a time of need.
One of my favorite authors, Marian Wright Edelman, says that “Service Is the Rent You Pay for Living” and I believe that.

#5 – Spending Time Together as a Team
There is nothing that beats the bonding experience of coming together as a team. Gathering your team members for social occasions such as bowling events, pizza parties or team retreats is the perfect way for everyone to get to know each other. This allows your team members to see everyone in a relaxed environment and they get to know another side of each other as well. Life long and life changing friendships are developed in these types of settings.

Network Marketers Come in All Types

Here’s the bottom line, after years of working my network marketing business, I’ve learned that it will attract all kinds of people, with different personality types. These personalities will merge together forming a melting pot of opinions and ideals, which will define the culture of your team. You must understand and appreciate each personality for everything that they have to offer because it takes all types to make a team.

As a team leader in the MLM industry, your role is to show love and concern and build relationships.

So, STOP and ask yourself these key questions, how could you not have an affinity for the people that are helping you to achieve your goals and live your dreams? How could you not appreciate those people that work with you and help you even when they don’t have to?

When you are abundantly blessed, it is your duty to be a blessing to others and what a better way to be a blessing than to demonstrate love to our teams.

Doing so gets to the core of our cause as MLM Leaders, which is literally to change lives. Loving your team is not just something that is nice to do. It is something that you must do in order to have long-term success.

Click Here To Work With a Dynamic Network Marketing Team

An Unbiased Review of My Lead System Pro

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MLM Lead System Pro (MLSP) is a branded attraction marketing system that allows a representative from any MLM company to launch their lead generation marketing efforts on the Internet.  The system touts the ability to be able to brand yourself online, and while that is true, many of the landing page templates that are included in the system, does everything but brand you.  However, you do have the ability to upload your own videos and change the content of these lead capture pages to focus on you and what you have to offer, but it just takes a little time to understand that and some camera-shy folks may run from that.

MLSP does a good job of promoting the fact that it is a branded online marketing system, but what it doesn’t do a good job in promoting is the top-notch training that comes with the program.  The MLSP back office packs millions of dollars worth of training and is such a value for only $149 per month.  On top of that, Monday through Friday, they offer a daily training call at 11:00am EST that is fully-loaded with MLM training tips that anyone looking to get to the next level in their MLM would benefit from hearing.

For someone on the outside looking in with limited MLM internet marketing experience, they may not immediately “get” what this system has to offer.  It starts out with the promotion of the “Conquer The Internet” DVD, which reveals how average, everyday people are achieving the success they deserve in their MLM companies by leveraging the Internet. The DVD also reveals how top MLM reps are sponsoring people in their business on autopilot and how they can still make money even when people say no to their deal.

All of that is possible because MLSP is also an affiliate program, which pays out a monthly referral bonus to all the individuals that you personally sponsor to the system.  It is a classic funded proposal, as once a person is inside of the system they have the ability to market their particular MLM to the people that they refer to MLSP.

People might come to the system for the marketing system, but they will most likely STAY with the system because of the training.  Norbitt and Brian Fanale has done a great job with creating a unique hub of training for anyone in the industry.  And if a person gets lost on the outside of the system, they will certainly find their way once they’re inside of it.  It is there that you will find years worth of training in the archives and specialized killer internet marketing training strategies in the War Chest.

Tips for using My Lead System Pro

I offer the following tips for anyone deciding to use the MLM Leads System Pro:

  1. Take your time and go through each video on the set up process.  While it doesn’t take long to go through it all and many of the videos are only five minutes long you do have some things to think about, like what you will call your domain, and which auto-responder system you will choose.
  2. Choose a domain that will attract MLMer’s.  This is who your target market is for the system, people who are already in an MLM or Network Marketing company.  Therefore, it just makes since to pick a domain that has MLM or Network Marketing in it for search engine optimization.
  3. Take advantage of Tracey Walker’s Be Blog Savvy system.  She explains step-by-step what you need to do to create a kick-butt blog.
  4. Also take advantage of Mike Dillard’s What’s Working Now to keep you up-to-date on mlm online marketing strategies.
  5. Be patient with yourself.  Even for a seasoned internet marketer, learning new internet techniques takes time.
  6. Lastly, but most importantly, pick one online marketing strategy and see it through to the end before you try something new.  For example, if you decide to do article marketing.  Do that!  Get good at it and make it work before moving on to something else like pay-per-click.

So that’s my story and I am sticking to it.  MLM Lead System Pro really is a good online marketing system for network marketers.  The founders did a fantastic job in putting it together, they just have not yet figured out how to make someone on the outside looking in, fully understand the power of what’s inside.  Once that little issue is figured out, I do believe that they will have something that all network marketers will come to understand that they need and deserve to have as a part of their success strategy.

Shorten Your Network Marketing Success Curve with MLM Leads!

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Having a consistent number of network marketing leads to talk to each and every day is the number one key to success in your business. Hands down! There is a saying that we use in our business that goes, “If You Want the Loot, You Must Recruit!” And that’s a fact. Having good quality leads to talk to will explode your business and all successful networkers focus on lead generation.

The best online lead generation program that I’ve ever found was MLM Lead System Pro. Why? Because it teaches you how to generically find and sponsor your own leads. You’ve heard the saying before…”Give a man a fish and he will eat for a day, but teach a man to fish and he will eat for a lifetime” that’s what MLM Lead System Pro is all about. It is all about teaching a man how to fish. While buying leads from a leads program can help you explode your business, there is nothing like the quality of finding your own leads that are excited and motivated about working with Y-O-U!

Top Network Marketing Professionals spend 80% of their time working with MLM Leads

When they work with network marketing leads, there are a few key factors that leaders understand and acknowledge.

1. Leaders understand the importance of investing in their success. So they don’t mind spending money learning a new way to find leads.
2. MLM Professionals will develop and spend time learning and understanding the ratios. They know that the more people they talk to the better they will get at closing. They know that they need to talk to a lot of people.
3. Leaders in the industry focus on systems versus themselves. Leaders know that systems like MLM Lead System Pro will help get the leads they need to succeed.
4. Leaders will also follow-up until they get a firm YES or NO. They don’t settle for wishy washy answers or responses. They will ask the right questions to get the right answers and uncover their prospects “hot spot”.
5. MLM Professionals know that it’s about sorting rather than trying to persuade someone to do what you want them to do.
6. Leaders will also promote lead systems like MLM Lead System Pro to show their team members how to generate another source of income through affiliate income.
7. Leaders also understand that the race is not won by the swift, but by the one that endures it through until the end.

Establish a Daily Method of Operaiton for Generating MLM Leads

At the end of the day everyone has to decide their own DMO (Daily Method of Operation). If you want to buy mlm leads or if you want to generate your own, you will have to make that choice and stick it through. But don’t pine over the decision, just make a choice and get to work.

This industry certainly has a way of showing you who you really are and what you’re made of, however, success can be obtained if you just get to work and don’t quit. Quitters never win and winners never quit.  And that’s a fact.

Toni Coleman Brown, Founder (The Network Marketing Training Center)

Why You Need Your Own Lead Capture Page for Your MLM Business?

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Gone are the days of buying leads for your MLM business.  Why?  Because when you set up your own lead capture page, you can begin to generate leads on your own.

The best part about generating leads on your own is the fact that the people who inquire about your business online via your own lead capture page are on average more savvy, more informed and in general a more qualified prospect.  Add to that the fact that they’re not just inquiring about a general generic business opportunity, they’re inquiring about YOUR specific business.

Having your own lead capture page is important because it helps you to do one of the most important things in the history of Internet Marketing and this is that it helps to build a list.  Building a list is important because even if someone doesn’t join your opportunity, you have a list that you can now go back and market to some time in the future.  But clearly these folks are interested in a “business opportunity”, which is one of the hottest key words on the internet.

So what exactly are lead capture pages, or sometimes what people refer to as “squeeze pages”?

These are single page websites that are used to capture leads.  Today many of these pages include video, so that people can literally “see” the person that they will be working with, they also include a little information about the company and the product, but they definitely and most importantly include a web form that will allow you to capture a name, an e-mail address or whatever information you desire.  I’ve used mine to get names, full addresses, e-mail addresses, and phone numbers.  I’ve even asked my visitors to take a small survey to find out how many hours they have available to work a business and how much they were willing to invest.

Your ultimate goal with setting up your lead capture page is to get prospect to give you their information.  Therefore your page must be enticing enough and give just enough information about YOU, your product/service and your opportunity that someone will not only want more, but will want to sign on as a business partner.

Here is an internet marketing fact:  If someone won’t give you their name and address then they most likely will never buy from you.

All internet marketing legends use highly effective lead capture pages before they ever attempt to sell anything.  Or in the case of network marketers, a lead capture is used before someone actually joins your network marketing team.

How to Set Up a Lead Capture Page?

Okay, you’re probably wondering, how do you go about setting up your own lead capture page?  Well, there are a several options available.  One of them is, of course, you can purchase a template out there on the net and then re-design it to fit your specific style, needs and taste.  Or you can create one from scratch, today you don’t have to be very tech savvy to create your own lead capture page.  Or you can go to a site like guru.com or elance.com and hire someone to create one for you.  It’s up to you and what’s in your budget.

Nevertheless, here are some tips that I would use:

Make sure to add a video.  Videos are hot right now on the internet and you want to make sure that you are keeping up with the trends.  Like I said earlier, a video will give your prospects an idea of who they’re working with and that’s important.

  1. Keep it brief.  Today long drawn out sales letter lead capture pages are dead.  They don’t even rank on Google.  You want your information on your lead capture page to be short, sweet and succinct.
  2. Be unique and be yourself.  At the end of the day, you are who you are and just by being yourself you will stand out in the crowd.  So, don’t be afraid to be yourself.

It is a new day for MLM reps that do business online.  Developing lead capture pages and building your list will put you ahead of the game.  The beauty of having a list is the fact that even if these people do not decide to join your business, you can potentially market something else to them down the road.  MLM reps have to be forward thinking in the new global market place.  That’s what will help you to lead the pack.

Toni Coleman Brown, Founder of The Network Marketing Training Center.com (Industry Leader)