I am not sure if the internet has killed network marketing but I can tell you that it has certainly thrown the industry a curve ball. The biggest problems that I see today in the industry is high attrition, no company loyalty, new companies being launched everyday causing too much competition and no one is focused on retailing the product anymore. Well I know that this is a mouthful so let me break some of this down.
- High Attrition – One of the biggest problems that I’ve seen lately in network marketing is high attrition. People quit the industry day in and day out. Some people quit before they even have a chance to get started. Some people quit before they even receive their starter pack. It is very discouraging to the average network marketer to see people leave on such a regular basis. It’s almost as if there is a hole in the bucket and as fast as you sign on a new recruit another one is leaving, which makes it feel as if you’re constantly working on patching up holes.
- No company loyalty – It seems as if people are leaving network marketing companies on a regular basis. Loyalty doesn’t exist, especially amongst leaders. For some leaders in the industry they seem to have jumping from company to company as a part of their income plan, especially in light of the fact that some many of them receive huge signing bonuses when they leave and promise to bring a whole lot of people with them. Doing things like that is never a good thing. A good leader that’s worth his or her salt would simply start over with a new company from scratch versus trying to raid their downline and wreck havoc on an organization.
- Too much competition – It seems as if everyday there is new company being launched. Every time you log on to your email there seems to be some new deal waiting in your inbox. The trick to having success is to find the individual that wouldn’t be tempted by all of this. But when you’re struggling at the bottom and an opportunity comes along that guarantees that you will be at the top because you’re one of the FIRST to get involved in the opportunity, then it may be hard for reps to resist. Your job is to find the ones who will.
- No one is interested in retailing product anymore. The internet has killed networking from a retail perspective. It’s hard to find a single soul who is out there actually selling product. Because getting out there is so much more expensive now than it used to be, reps are finding it difficult to find shows and find people who are genuinely interested in using their products or services. Besides, most people think that they can just send out a link to their website and that it will do all the work, but it just doesn’t work like that at all. People still want to sit down and chat, they want to touch and feel product and they definitely want to try it before they buy it, so the better thing to do is to get out there the goal ole fashion way and begin to do some retailing.
So, you be the judge, Is the internet killing network marketing?
I don’t think that the internet is killing network marketing. People are killing network marketing with their greedy and thirsty ways. The internet can do nothing but enhance your marketing efforts if you learn the right steps and use the right systems. You can win.