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Network Marketing is Not a Pyramid Scheme
The network marketing industry is not made up of pyramid schemes. People often believe that the person on top will always be on top and that no one can rise above that person or team. This is simply not true. Time and time again, new people are signing up for network marketing organizations and blowing past current leaders, and as I type this sentence, someone is getting blown past right now.
Corporate America is the real pyramid scheme
Nevertheless, people continue to perpetuate this myth. If anyone took time to do some analysis, they discover that Corporate America America, as well as the United States government are set up like pyramids. When you look at the organizational structure of most corporations, you find at the top a CEO/President and maybe some Sr Vice Presidents under them and some Vice Presidents under them and then some Sr. Directors under them and then Directors, Managers, etc. And what you might notice is that the closer you get to the top the smaller the number and the closer you get to the bottom, you will find more people. Hmmm!!! Sounds like the shape of a pyramid to me.
The most ironic thing about this structure is that when you’re hired by a Corporation, you’re not hired as the President in most cases. Quite frankly in most cases you’re hired at the bottom of the pyramid and you’re expected to work your way to the top. But how possible is that when the people at the top are constantly fighting to maintain their positions of power and prestige? How long do you think it would take you to get to the top of your corporation? If you answered a long time, you’re probably right.
Unlike Corporate America, network marketing is the only opportunity that allows you to start at the top. You can get started with most Direct Sales companies for less than $500.00. Where else can you start up a business or franchise with such a small investment and then turn around and work your way to millionaire status? Only in network marketing can you do such a thing and that is the beauty of this industry. In network marketing the playing field is level. The industry doesn’t care if you’re black, white, fat or tall or skinny. All this industry cares about is your passion and desire for success. When you embrace a network marketing opportunity with an open mind and a willingness to be coached, you will be transformed.
The Diminishing Value of Network Marketers Who Jump from Company to Company
Network marketers who jump from company to company should know that there is a diminishing value on your integrity as a leader that occurs with every move. It’s sad to say but I’ve seen it time and time again in today’s network marketing environment where leaders will move from company to company and take their team and people with them (not all, but some). I remember when I first started working on this blog, one of the first posts that I wrote was that Cedrick Harris was leaving Visalus. Well now I hear that he’s going to Organo Gold. It’s pretty much confirmed that this is where he is going. I heard him say on a call that was hosted by Larry Beachum that this time he was following leadership vs chasing money and that he was going to a company with the number one money earner in the industry, which of course we all know is Holton Buggs.
But isn’t there a big contradiction in his statement?
First, he said that he was no longer chasing money, then he said that he was following leadership, but the leader is also the no. 1 money earner in the entire network marketing industry. Hmmm…
Then he said he did his research and that he was going to plant his flag and stay with the company for 5 years. That’s interesting too, because if he knew anything about Holton Buggs, I think he’s been with OG for longer than that and he will be with OG for life. I give it up to Holton Buggs and his team at OG. They’re doing their thing. But they have the same problem that most of these network marketing companies have. ATTRITION.
The way Holton has been able to beat a lot of this is due to the fact that he was able to create a lot of success around him. He is someone who gets it. He knows that the way to beat attrition is to help about 12-20 people around you to achieve overwhelming success. So he helped to create other top money earners and that has been one of the biggest keys to his success. He knows that it’s not about him. He understands the importance of not only having him as one of the top money earners in the industry, but to also have some of his team members to appear on that list.
Network Marketing Success is About Leadership
Here is my personal opinion about jumping from company to company and about what I heard on that call. It’s not about following the leader, it’s about BEING the leader. I don’t personally know Holton Buggs, but I’ve checked him out. He’s a quiet storm. He’s knows his stuff. You never hear him out there bashing folks or anything like that. He’s not an internet marketing genius. He knows that network marketing is a belly to belly business and he knows how to create a T.E.A.M. environment. He looks like he was trained by Delxino Wilson Debriano from TAG Team Marketing back in the old ACN hay days. : )
Being the leader in a networking marketing company means this:
1. Being 100% sold out for the company.
2. Being 100% sold out for the team.
3. Being 100% sold out for the product.
4. Being 100% sold out for the compensation plan.
5. Being 100% sold out and knowing that if you have 1% doubt , then you’re out.
You have to eat, sleep and drink it 24/7. No if’s and’s or but’s.
When I went to the top of Warm Spirit back in 2005, that’s what it was all about. I didn’t look at anything else, I didn’t get distracted by anything else. All the systems that I had were company systems or home grown systems that I had created for the team. I taught my team members how to generate leads. I got on calls and I trained them on personal development, and I taught them the principles of leadership and how to make money. We had team outings and closed door meetings. We knew how to start a grass roots movement that exploded from the inner circle out.
Organo Gold is lucky to have Holton Buggs, Mary Kay is lucky to have Gloria Mayfield Banks, and Send Out Cards is lucky to have Jordan Adler. These are network marketing leaders who will never stray. Other people may come and go, but these leaders have their flags firmly planted in their opportunities and that’s the difference. They’re determined and they won’t quit. They have increasing value because of their leadership, because of their integrity, because of their willingness to stay with one game and see it to through to the very end. You see when you sign up with a network marketing company, it’s like signing a marriage certificate, it’s a binding agreement with rules and like a marriage it’s til death do you part. Understand these basic concepts and WIN!
For more great insights on network marketing, pick up my book Quantum Leap: How to Make a Quantum Leap in Your Network Marketing Company.
Show Love to Your Network Marketing Team During the Holidays
The holiday season is a great time to show love to your network marketing team. In case you didn’t know this, people join network marketing organizations for the friendship, recognition and the financial reward. Pretty much in that order, but somehow we make the mistake of believing that it’s all about the money when it’s really not.
Mary Kay Ash taught us a long time ago that in a field dominated by women, (which the home-based business industry is 80% women) most are looking for that nice ribbon in recognition for their accomplishments. Mary Kay is the only network marketing company today that focuses HEAVILY on rewards, prizes and gifts. And people wonder why the company is so solid and strong. It is because it is built on a foundation that recognizes reps who put in the work.
Network Marketing Reps are starving for recognition
The truth of the matter is network marketing reps are starving for that little bit of attention that they don’t get from home nor do they get from work. It is the responsibility of the team leader to ensure that his/her team is rewarded and recognized for their efforts. If you want a team that has a high level of retention, then show them the love and respect that they deserve and you will have a low attrition rate, which is something that most network marketing companies would die for.
It’s really a simple thing that is often overlooked by leaders who are often so focused on recruiting to fill a leaking bucket. A lot of mlm leaders think that all they have to do is produce. They make a big mistake in leaving the recognition up to the company, but the company don’t know the reps like you do. The company can’t speak from their hearts like you can, so never leave recognition up to the company. I don’t care how much it may cost you as a leader, but it is always a good idea to find a way to reward and recognize your team. Here are some low costs things that you can do:
1. Send a hand written note.
2. Create your own “pin” incentive program. Pins are not that expensive and they go a long way.
3. Run your own contests.
4. Pick up the phone and give your people a call.
5. Host your own private mastermind/leadership events for your team only.
You will hear a lot people say don’t go into management mode and that these things that I mentioned are management mode and non-revenue producing activities. But I beg to differ. These things are relationship building activities, and relationships are the heart and soul of network marketing. Therefore if you don’t take the time to build relationships, you will have missed the whole point of being involved in the industry.
There are 3 things you must do as a network marketer, which is create, advance and sustain momentum. And building solid relationships is an important part of sustaining momentum. And there is no better time for sustaining your momentum than the holiday season.
So, take some time to wish your key people a Happy Holiday Season, trust me, it will go a long way in helping you to grow in the New Year.
With your success in mind, Toni
90% of Network Marketers will fail…
Why are most network marketers failing? The answer is simple. They don’t earn enough income. The truth of the matter is they spend more money than they earn and they don’t understand why this is occurring.
So here’s the truth behind it all. Every new business owner MUST invest in their business, whether it’s network marketing or something else. The initial investment is always greater than the return.
Statistics show that it takes the average business owner 3 to 5 years to turn a healthy profit from a new business.
Why do network marketers believe their experience will be any different?
Here’s a fact: most network marketers enter the industry with no business experience at all. They don’t understand that building a successful network marketing business takes time and money and they quit before they ever really get started. Many have an employee mentality, so instead of earning an income, they look forward to receiving a check. They don’t understand that they’re no longer trading dollars for hours.
Most people in the industry earn on average $300 per month. But no one ever tells them what to do with that money.
A good 3-step strategy for someone entering into this industry is to:
- Keep your full-time job.
- Take the income you do earn and save 50% of it and re-invest the other 50%
- Set yourself up to earn additional streams of income by tapping into your passions and resources available to you.
Why is it that most people don’t tell anyone this? Well, I would guess that it’s simply because most people don’t know. The average person enters the field and quickly becomes disenfranchised because they don’t make enough and they spend most of what they earn investing in products, business tools, sales conferences, buying leads and training.
Let’s be clear, I am not saying that this is the wrong thing to do, because it is absolutely – THE RIGHT thing to do.
The real problem is that most people do exactly what the 90% who fail do. They get all of the information, training and tools and they sit on it and never take action.
As a matter of fact, 90% of the people reading this post will not take one action to achieve success.
So what’s the solution to the problem?
Network Marketers can put a plug in the hole in the bucket that is literally causing them to spend more money than they make by following a system like the Network Marketing Training Center which teaches how to generate upfront cash on their prospecting process and creating multiple streams of income.
This upfront cash can then be used to fund your advertising, business tools, sales conferences, and other costs associated with your business. This is called a funded proposal or some people call it Get Paid Today (G.P.T.)
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