Are you generating your own leads for your business?  Do you find it hard to find new people who are genuinely interested in what you have to offer?  Well, you’re not alone.  In this article I will teach you a few ways in which you can maximize your lead generation strategies in a way that you will be able to generate leads while you sleep.  Now that’s what I call leverage.

How to Leverage Lead Generation

There are a few ways that you can leverage your lead generation and today I’m going to discuss the top 3 ways that you can do it.  The first, is through video marketing.   Video marketing is one of the best ways for you to leverage lead generation and that’s because once you create a video and promote load it on to a high quality website like Youtube or even Facebook, your video remains out in internet land forever and has the ability to provide you with a few leads and website visitors every day.  Youtube is the second largest search engine next to Google, which means that people are visiting Youtube to search for information on various topics and interests.  More people are migrating to on demand videos than watching regular TV.  This is great news for marketers like us.

One your videos are up on Youtube, there are a few things that you will want to do to ensure that your videos are found.  The first thing is keyword research.  Once you find the right keyword to target, then you will want to make sure the save your video using that keyword.  You will also want to use the keyword in the title, and make sure that your video description is at least 500-1200 words and is keyword dense.  Also, the most important thing that you will want to do is start off your description with the url to your main money-making website.   This area of the description is in the top of the fold and easy for visitors to click on it right away.

There are several more things that you need to do to make sure that your videos are found on Youtube.  My favorite course that goes into complete details regarding how to do this is My Tube Traffic Mojo.  This course was created by my good buddy Mark Harbert and Frank Marino.  Pick it up if you get a chance because it’s worth it and it’s in my opinion one of the best I’ve seen.

Another Leveraged Lead Generation Strategy

Another awesome leveraged lead generation strategy is blogging.  The reason why blogging is such a great way to generate leads for your business is because once you start to create high quality content on your very own blog, you begin to position yourself as a leader and authority on your topic or area of interest.  You literally become a certified Subject Matter Expert (SME).   The way you will generate a lead from your blog is by position pop ups and lead boxes in strategic places and links inside of your content where visitors can freely access them and opt-in.

After you post your high quality content on your blog, you will want to syndicate it out to various places such as all across your social media platforms and also into various article directories.  You can use article submitter software or you can hire someone to syndicate your content.  But this is an excellent way to get instant traffic to your site.  Additionally, you will want to make sure that your blog is keyword rich, which will help it to get found by the search engines for years to come.  The course Posting On Purpose will teach you everything you need to know about how to effectively use your blog.  Rob Fore makes over six figures from his blog.  He is definitely someone to learn from.

The Final Leveraged Lead Generation Strategy

The last leveraged lead generation strategy that I would like to discuss is Podcasting.  Podcasting is another way that you can leverage your lead generation and position yourself as an expert.  Creating your own radio program doesn’t have to be difficult or challenging.  You can do this on a regular basis and watch your listening awesome explode.  The best part is that your digital programs will stay out on internet land for years and years.  A great free source for podcasting is Blog Talk Radio.  You can start your own radio program right away.

As you can see, having high quality content positioned on the web is the best way to leverage your lead generation.  There is just no if’s, and’s or but’s about it.  So my suggestion to you if you want to generate leads while you sleep is to get started blogging, vlogging or podcasting right away.  While others may act scared or shy away because they think it’s too hard, you should take yourself into beast mode and start cranking out content like a word monster.    But word to the wise, create a strategy and stay consistent.  Start your blog and keep it, even if it takes you a while to get started it doesn’t matter because it’s not where you start, it’s how you finish that counts.

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Toni Coleman-Brown
Toni Coleman-Brown

Toni Coleman Brown is an author, coach, motivational speaker, social media strategist and professional networker. She is also the Founder of the popular, Network for Women in Business, which is an online community designed to train, connect and advance women in business.

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