One of the keys to success in your home business is keeping your pipeline filled with network marketing leads. Now that we know this is true, why is it that most network marketers struggle to do this?
Don’t forget the Marketing Side of Network Marketing
When most people join network marketing companies, one of the first things that they tell you to do is to contact all of your friends and family. They say, “Make a list.” But what happens when you exhaust that list? What happens when you run out of people to talk to. Well, this is when you have to teach yourself how to generate your own network marketing leads.
Below you will find some ideas of things that you can do to generate your own leads:
- Craft Fairs and Flea Markets – Craft fairs are great places to set up tables and sell products or recruit team members. However flea markets are a little different. Most flea market attendees are looking for bargain items at bargain prices and product distributed via network marketing is not normally discounted. While you will generate some sales and leads at a flea market, it is not always the best source for generating sales, but could be a great place to find new people.
- Vending or Tabling Events – These are events in which you can purchase a table or booth and set up a display of your product for sales or demonstrations (if your company allows this). Some companies allow you to set up vending tables for demonstration only, while others allow you to sell product as Either way, these often provide great ways to generate sales and leads for the business. These events are normally fee- based and can be expensive. The best way to determine if an event is worthwhile for you is to look at the cost per attendee ratio (basically take the cost of the event and divide it by the number of projected attendees).
- Facebook Advertising – If you have some information that future prospects would need then you will want to do some FB advertising. Facebook hates network marketers, which is why you have to be careful and create ads that are generic and not necessarily focused on making money. You have to ensure that your’re ads conform to FB’s policies before you attempt to advertise with them.
These are just a few ways that you can market and promote your business and keep your funnel filled with leads. However, if you continue to struggle to generate network marketing leads, then you might want to check out my no cost report, 50 Ways to Market and Promote Your Business.