Gone are the days of buying leads for your MLM business. Why? Because when you set up your own lead capture page, you can begin to generate leads on your own.
The best part about generating leads on your own is the fact that the people who inquire about your business online via your own lead capture page are on average more savvy, more informed and in general a more qualified prospect. Add to that the fact that they’re not just inquiring about a general generic business opportunity, they’re inquiring about YOUR specific business.
Having your own lead capture page is important because it helps you to do one of the most important things in the history of Internet Marketing and this is that it helps to build a list. Building a list is important because even if someone doesn’t join your opportunity, you have a list that you can now go back and market to some time in the future. But clearly these folks are interested in a “business opportunity”, which is one of the hottest key words on the internet.
So what exactly are lead capture pages, or sometimes what people refer to as “squeeze pages”?
These are single page websites that are used to capture leads. Today many of these pages include video, so that people can literally “see” the person that they will be working with, they also include a little information about the company and the product, but they definitely and most importantly include a web form that will allow you to capture a name, an e-mail address or whatever information you desire. I’ve used mine to get names, full addresses, e-mail addresses, and phone numbers. I’ve even asked my visitors to take a small survey to find out how many hours they have available to work a business and how much they were willing to invest.
Your ultimate goal with setting up your lead capture page is to get prospect to give you their information. Therefore your page must be enticing enough and give just enough information about YOU, your product/service and your opportunity that someone will not only want more, but will want to sign on as a business partner.
Here is an internet marketing fact: If someone won’t give you their name and address then they most likely will never buy from you.
All internet marketing legends use highly effective lead capture pages before they ever attempt to sell anything. Or in the case of network marketers, a lead capture is used before someone actually joins your network marketing team.
How to Set Up a Lead Capture Page?
Okay, you’re probably wondering, how do you go about setting up your own lead capture page? Well, there are a several options available. One of them is, of course, you can purchase a template out there on the net and then re-design it to fit your specific style, needs and taste. Or you can create one from scratch, today you don’t have to be very tech savvy to create your own lead capture page. Or you can go to a site like guru.com or elance.com and hire someone to create one for you. It’s up to you and what’s in your budget.
Nevertheless, here are some tips that I would use:
Make sure to add a video. Videos are hot right now on the internet and you want to make sure that you are keeping up with the trends. Like I said earlier, a video will give your prospects an idea of who they’re working with and that’s important.
- Keep it brief. Today long drawn out sales letter lead capture pages are dead. They don’t even rank on Google. You want your information on your lead capture page to be short, sweet and succinct.
- Be unique and be yourself. At the end of the day, you are who you are and just by being yourself you will stand out in the crowd. So, don’t be afraid to be yourself.
It is a new day for MLM reps that do business online. Developing lead capture pages and building your list will put you ahead of the game. The beauty of having a list is the fact that even if these people do not decide to join your business, you can potentially market something else to them down the road. MLM reps have to be forward thinking in the new global market place. That’s what will help you to lead the pack.
Toni Coleman Brown, Founder of The Network Marketing Training Center.com (Industry Leader)