How to Build a Downline In Network Marketing

January 2, 2023 by Toni Coleman-Brown 1 Comment

Want to know how to build a downline in network marketing? Well you’ve reached the right place. Big income is made in networking marketing from recruiting or sharing the opportunity. Paul Getty once said that he would rather have 1% of the efforts of 100 people versus 100% of his own efforts. That is called leverage. This is what makes recruiting so important in the industry.

Recruiting results in new people coming into your organization. Your organization needs the excitement and energy that new people bring. The energy that a new person carries can re-ignite some of the older folks on your team. Recruiting new people also helps to advance the momentum of your organization.

How to Build a Downline in Network Marketing

First you have to understand that there is a difference between Recruiting and Prospecting. Signing on or enrolling a new recruit is Recruiting and it is the result of Prospecting, which means exploring, looking for or interviewing the right candidate. In this industry, people do not recruit a lot of people because they don’t spend enough time looking for them or prospecting. The key to becoming a master recruiter is to spend more time prospecting, or mining for gold. Remember that you’re looking for quality people.

I can remember when I was looking to get to the next level in my business, I wrote down on a piece of paper exactly the type of person I was looking for. That paper read something like this: I am looking for like-minded business women just like me, people who want to go all the way to the top.” I kept that piece of paper in my wallet and took it with me everywhere I went and read it often throughout the day, and those were exactly the type of people I began to attract.

What Is a Quality Prospect?

A quality prospect is someone who will give the time, money and commitment necessary to grow their small business”. This means that they must want to build a business, and they must have the resources and skills necessary to do so. There is no getting around this fact. An unemployed person is not necessarily a quality prospect, because while they may have a lot time, they most likely do not have a lot of money. The old cliché is correct: it takes money to make money. And while a person doesn’t have to have a ton of money to be successful in this industry, it does require a certain amount of resources.

A quality prospect is also available. That is not to say they aren’t busy; busy people actually make great consultants because they know how to get things done with a small amount of time. However, if a person doesn’t have time to work his/her business, then that’s not a good person for your team. A quality prospect is also committed to the business and to the team. They show up and they move up. They have strong reasons for being committed and their whys are big. Once again, time, money and commitment are three strong characteristics that you should look for in prospects to make your job of building a large network of distributors a lot easier. These distributors will begin to duplicate themselves, and you will end up with a large organization of quality prospects versus having the opposite occur.

Build a Network Marketing Downline Like An HR Professional

Networkers could learn a lesson or two from professional recruiters in Corporate America. When someone from the Human Resources department of a major corporation is looking for a candidate to fill a position, he/she has a listing of required skills that are necessary to perform the job according to the job description, and this ensures that they make the “right” match. In the network marketing industry we don’t always seek out quality prospects; we look for anyone who can breathe and that is not necessarily the best way to build your business. If you want a network of individuals who can duplicate your success, then you’re looking for a particular type of person who will fit a certain requirement to do the things that you do. Therefore, it is a good idea to list out the kinds of skills you would want your prospects to have, such as:

Money to be able to finance their investment
Great Presentation Skills
A Good Personality
A Detail-Oriented style
The ability to Multi-task
Good Follow-up skills
Dependability
A Job
Credibility and Integrity

These are just some of the qualities you might look for. But it is up to you to decide the type of individuals you want to work with and once you have this decided, you want to begin to think about all the people you know who have these qualities. The names that you come up with when you think about these skills and traits are those that you want to contact first to share with them your business opportunity.

Create Your Hit List

Developing a hit list of people to contact when you begin your business is great. You want to make sure you’ve contacted all those people on that list and when you’re seeking to go to the next level, if those folks on the list have not yet become a part of your business, you might want to give them another call because timing is everything. The first time you called may not have been good for them, but this time may be better. And if it is still not a good time for them to participate in the business with you, then your job is to ask for referrals.

Prospecting individuals to participate in your business is a process. You have to take prospective distributors through a series of steps before they can make a decision regarding whether or not they will want to become a part of your organization. Even though it happens, it is rare that a person who is first introduced to your opportunity immediately decides to jump on board. Beware of people who make these kinds of quick decisions because while you can get excited by the idea of signing on a new recruit, if this person does not produce, you will end up disappointed.

Be Prepared When Prospecting to Grow Your Downline

Just like with selling, good prospecting begins with good preparation. If you want to have a good day of meeting new people, you must be prepared to meet them. You should prepare yourself with company materials to share and possibly product as well. Most network marketing companies offer a wide variety of collateral material for use when prospecting. These items could include brochures, CD’s, product samples, etc., that you should always carry with you because prospects are everywhere. Prospects are in the grocery store, the library, the park, the laundry mat, the shopping mall, the bank, anywhere you can think of. Everywhere you go, there are prospects, or people that you may run into that fit the description of the kind of person you’re looking to partner with in your business. So make sure you’re always prepared.

Once you have prospects in your pipeline, begin working on closing them or recruiting them into your organization. The best ways to close a prospect is by picking up the phone and inviting them to participate in a future event. These events could be upcoming opportunity meetings, three-way calls, sizzle or opportunity calls or 1:1 presentations, etc. The key is to make sure the prospect has had multiple impressions of the business opportunity before they sign up.

Create recruiting systems that will move your prospects through the recruitment cycle. Make sure that the systems are duplicatable. Your goal is a create a duplication nation so that others can do what you do. This is how you will successfully build your downline in network marketing. This is how you will win and grow exponentially.

Most Importantly Build a Business NOT a Downline

When you focus on building a business, you don’t have to worry so much about a downline. This will take care of itself. You have to build training structures and systems. This will assist in building a downline. Your ultimate goal is fill any gaps that your company may have forgotten and make your team (your brand) feel welcome and special. This is how to build a sustainable network marketing business.

If you need more assistance, pick up a copy of my book and audio program. It will help you to succeed. If you would like to work with me and join my Live Good team then click here.

Network Marketing is not for the faint at heart

December 12, 2013 by Toni Coleman-Brown Leave a Comment

I can tell you from personal experience that network marketing is not for the faint at heart. Bear with me while I tell you my story of how I climbed to the top of my network marketing company’s comp plan back in October 2005…It was October 31,2005, a Halloween night and I was soooo close to the getting the final numbers that I needed to become a 3 Diamond National Vice President with my company which was called Warm Spirit. (Warm Spirit is now currently closed as an mlm, but I believe one of the founders still sells a few products via the website.) But I felt like I was running for office. The good part about the team that I was working with was the fact that they were all committed. They wanted to be a part of the experience of breaking a National Vice President. They also wanted to promote themselves up the compensation plan. You see I had poured so much into the team that they were excited and ready to take their commitment to the organization to the next level. We had something back then which so many network marketing organizations lack today and that is a commitment to the team.

Become a Network Marketing Leader

We operated on the concept of “One Band, One Sound”, which is a concept that I got from the movie Drumline. I firmly trained and communicated to the team that our success was dependent on the success of each other and that if one person was presenting the opportunity wrong, then they were ruining the opportunity for everyone. So I constantly explained the importance of all of us doing the same thing and saying the same thing. I also trained that one person’s success represented everyone’s success. It was a T.E.A.M. thing. We understood that Together Everyone Achieves More. Also, if there was one thing that our team understood it was that they could count on me to be there in the trenches holding it down for them, which is the reason why when it came down to pulling out a successful win and a title of National Vice President for me, Executive for several of them and Product Manager for so many others, they were ALL IN.

So on that night, everyone was all in. The phones were ringing like crazy. I looked absolutely crazy and I was thankful that it was Halloween. That night the team pulled in over $100,000 in production. I received my first 5-figure check and became the first and ONLY 3 Diamond National Vice President on the East Coast. Bam! We did it. But like I said, it felt as if I was running for office. I was constantly checking the volume and working my spreadsheets to see if all the numbers were falling in the right place. I was on the phone with corporate constant checking and double-checking to make sure that when the clock turned and the numbers were ran that I didn’t fall short of what I needed to qualify. It was nuts. It was exhilarating and it was also fun. But it’s not for the faint at heart.

I was recently told that if you want something bad enough that you will do what it takes to get it done and that the difference between those who make it and those who don’t is that those individuals who will have – THE WILL TO DO IT! They have the burning desire in their hearts to make it happen. I had that. And in network marketing you need that. You need to be committed. But you also need to be a leader. Those individuals that constantly sit in the audience and take notes but never put anything into action won’t win. But those who execute on the information and then have the courage to get up in front of the room to take about it and train about it are the ones that you will see rise to the top.

I have found that the key to network marketing success has everything to do with, creating your own success story, becoming the person that everyone wants to follow and to share, share, share. The best thing you can do when you find something that works is share it. Don’t hold anything back. Become the go to person and make yourself irresistible. Build your team on a solid foundation of trust and follow the “One Band, One Sound” mantra and you will not only succeed, but you will go straight to the top. Take it from me because I did it.

Why Most Network Marketers Fail?

August 9, 2012 by Toni Coleman-Brown Leave a Comment

The answer is simple. They don’t earn enough income.

The truth of the matter is 90% of the people in this industry never actually reach a full-time income. And of those that do, only 6% of them earn over $35,000 per year and out of that group only 3% ever go on to earn six figures.

Another truth is they spend more money than they earn and they don’t understand why.

So here’s the reality of it all. Every new business owner MUST invest in their business, whether it’s network marketing or something else. The initial investment is always more than the return. Nevertheless if you want to become a successful seller, you should try to click here for the good reviews and you will realize that you are closer than ever to your professional and work goals thanks to the Entre Institute .

Statistics show that it takes the average business owner 3 to 5 years to turn a healthy profit from a new business.

Why do network marketers believe their experience will be any different?

Most Network Marketers Do Not Have Business Experience

Here’s a fact: Most network marketers enter the industry with no business experience at all. They don’t understand that building a successful network marketing business takes time and money and they quit before they ever really get started.

Most people in the industry earn on average $300 per month. But no one ever tells them what to do with that money.

A good 3-step strategy for someone entering into this industry is to:

1. Keep your full-time job.
2. Take the income you do earn and save 50% of it and re-invest the other 50%.
3. Set yourself up to earn additional streams of income by tapping into your passions and resources available to you. As of now, Builderall offers a free trial if you’re looking into trying a software that could help your marketing by miles.

Why is it that most people don’t tell anyone this? Well, I would guess that it’s simply because most people don’t know.

The average person enters the field and quickly becomes disenfranchised because they don’t make enough and they spend most of what they earn investing in products, business tools, sales conferences, buying leads and training.

Let’s be clear, I am not saying that this is the wrong thing to do, because it is absolutely – THE RIGHT thing to do.

The real problem is that most people do exactly what the 90% who fail do. They get all of the information, training and tools and they sit on it and never take action

As a matter of fact, 90% of the people who read this article will not take one action to achieve success.

So what’s the solution for Network Marketers?

Network Marketers can put a plug in the hole in the bucket that is literally causing them to spend more money than they make by following the My Lead System Pro program which teaches how to generate upfront cash on their prospecting process and creating multiple streams of income.

This upfront cash can then be used to fund your advertising, business tools, sales conferences, and other costs associated with your business. This is called a funded proposal and was first introduced by several big time network marketers like Mike Dillard and Daegen Smith. If you’re in the industry, you too can take advantage of a funded proposal without having the technical know-how by following the My Lead System Pro plan.

Take advantage of it today and never fail at Network Marketing again.

Toni Coleman Brown