The Network Marketing Training Center

Helping Network Marketers Generate More Leads Online

  • Home
  • Blog
  • Network Marketing Resources

Boost Your Business with These Network Marketing Books in 2024

January 17, 2024 by Toni Coleman-Brown Leave a Comment

Network marketing, also known as multi-level marketing, is a powerful model for doing business today and reading the right network marketing books can can take your business to new heights. And what better way to learn than from the experts? This article presents a carefully curated list of network marketing books to help you scale your business.

What is Network Marketing and How Can Books Help?

At its core, network marketing thrives on interpersonal connections. This unique business model puts you in the driver’s seat, paving your path towards a thriving business network. You don’t just sell products directly to customers; you also inspire others to join your network and do the same. Sounds simple enough, right? However, steering your ship through the choppy waters of network marketing isn’t always smooth sailing.

Enter the savior: network marketing books. These guides are much more than just paper and ink. They are akin to your personal business mentor, loaded with information and insights, teaching you everything from building customer relationships to recruiting your team. With a plethora of strategies and tactics nestled within their pages, they arm you with the right tools to scale your business to greater heights.

These books aren’t just about facts and figures. They are a treasure trove of knowledge, offering tips and techniques born out of real-world experience. Their content goes beyond classrooms and conventional business courses, providing an in-depth understanding of the network marketing industry. Regardless of where you stand on your business journey, these books can act as your compass, guiding you towards growth and success in the realm of network marketing.

In essence, network marketing books serve as your roadmap, packed with valuable lessons to not only help you navigate the labyrinth of network marketing but also to emerge victorious. Embrace them, learn from them, and watch your business prosper.

Understanding the Power of Network Marketing Books

In the world of network marketing, books can be powerful tools. They are not just repositories of theoretical knowledge, but they bring practical wisdom derived from years of hands-on experience in the field.

The power of these books lies in their ability to offer invaluable insights, regardless of whether you’re just starting out in network marketing or you’ve been in the game for a while. They delve into the nuts and bolts of effective selling techniques, give you a run-down on strategies for building a robust team, and offer advice on how to ensure long-term success.

But the magic of these books doesn’t stop there. They are also instrumental in equipping you with a clear understanding of the dynamics at play in network marketing – right from fostering relationships to navigating through challenges and maintaining your motivation.

Unleashing the power of these books means embracing the knowledge they offer and putting it into action. Your success in network marketing may just be a page-turn away!

The Ultimate List of Network Marketing Books

Diving into the ocean of network marketing literature might feel overwhelming. Yet, there are certain titles that shine like guiding stars in the firmament of resources. Kickstart your network marketing journey with

Eric Worre’s “Go Pro: 7 Steps to Becoming a Network Marketing Professional,” an insightful guide that arms you with the essentials of building a flourishing network marketing business. For those at the dawn of their network marketing career,

Mark Yarnell’s “Your First Year in Network Marketing” aids in dodging common first-year mishaps. Offering a broader perspective,

Robert Kiyosaki’s “The Business of the 21st Century” paints a compelling picture of network marketing as the business model of the future.

Another standout book is “Network Marketing For Facebook” by Jim Lupkin & Brian Carter, which deftly marries traditional network marketing strategies with social media’s reach.

And of course, there is my classic book, Quantum Leap: How to Make a Quantum Leap in Your Network Marketing Business, which is a timeless classic book that includes worksheets and information that you can use today in your business.

Each of these books are invaluable gems, offering unique insights and strategies, waiting to propel your network marketing business towards success. They provide both the inspiration and the roadmap, all you have to do is turn the page.

Going Beyond the Basic Network Marketing Strategies

Sure, mastering the fundamentals of network marketing is vital. But, to truly make your mark and excel in this dynamic field, you need to transcend beyond the basics. Let’s think about it. What differentiates the top network marketers from the crowd? It’s their ability to deploy advanced, innovative strategies that not only boost their business but also keep them ahead of the curve.

To help you navigate this terrain, we have books like “Magnetic Sponsoring: How To Attract Endless New Leads And Distributors To You Automatically” by Mike Dillard. This gem of a book delves into the concept of attraction marketing, teaching you how to naturally draw in new leads and distributors to your network marketing business.

Another book that pushes the boundaries is “The Compound Effect” by Darren Hardy. This book isn’t about quick fixes or overnight success. It takes you on a deep-dive into the power of consistent, small actions over time, and how they compound to create monumental success.

These aren’t just theories, but proven strategies employed by successful network marketers around the globe. They present an opportunity to elevate your network marketing game, offering insights on how to leverage your resources and harness the power of exponential growth. So, gear up to immerse yourself in these powerful reads, ready to take your business to unparalleled heights. These books are waiting to open a whole new world of strategies for you; all you need to do is turn the page and step in.

Learning from Successful Network Marketers

Taking a page from the playbook of successful network marketers can provide a tremendous boost to your own business. Books penned by these experienced professionals offer a unique blend of inspiration and practical guidance, making them an indispensable resource for any network marketer.

Consider Jordan Adler’s “Beach Money: Creating Your Dream Life Through Network Marketing”. This engaging read doesn’t just narrate Adler’s journey to success, it also imparts priceless nuggets of wisdom that can be applied directly to your business.

Similarly, Richard Bliss Brooke’s “The Four Year Career” provides an insightful exploration of the strategies that propelled him to the top of the network marketing industry. By delving into these stories, you get a front-row seat to the triumphs and trials of these network marketing stalwarts.

These books serve as a golden opportunity to glean valuable lessons from those who have navigated the network marketing maze successfully. While the journey to network marketing success may not be a cakewalk, these books provide a trove of knowledge that can light your way and potentially fast-track your own journey to the top.

So, ready yourself to dive into these inspiring narratives and extract the wisdom they have to offer. After all, the path to success is often well-tread by those who came before us.

The Benefits of Continuous Learning in Network Marketing

In the ever-evolving landscape of network marketing, resting on your laurels can be the first step towards obscurity. Changes are inevitable and the best way to stay on top of these waves is to embrace continuous learning.

Delving into network marketing books provides the perfect platform for this ceaseless learning curve. It keeps your mental arsenal updated with the latest strategies, trends, and knowledge. More than a simple exercise in reading, it equips you with innovative ideas and fresh perspectives, helping you tackle challenges with newfound vigor.

This continuous learning journey also cultivates a growth mindset, a valuable asset that pushes you to strive for improvement and excellence. It ensures that you are not merely reacting to changes but proactively staying ahead of them. In a field as dynamic as network marketing, staying well-informed and adaptable can be your greatest edge over the competition.

Therefore, continuous learning through these enlightening books isn’t just an added bonus, it’s a necessity. The knowledge they impart could be the catalyst that propels your network marketing business to new heights. So, keep turning those pages and let the power of continuous learning fuel your journey towards network marketing success. Remember, knowledge isn’t just power, it’s your pathfinder in this ever-changing business landscape.

Filed Under: Network Marketing, Network Marketing Books Tagged With: network marketing, network marketing books, network marketing training, network marketing training books

How to Build a Downline In Network Marketing

January 2, 2023 by Toni Coleman-Brown 1 Comment

Want to know how to build a downline in network marketing?  Well you’ve reached the right place.  Big income is made in networking marketing from recruiting or sharing the opportunity.  Paul Getty once said that he would rather have 1% of the efforts of 100 people versus 100% of his own efforts. That is called leverage.  This is what makes recruiting so important in the industry.

Recruiting results in new people coming into your organization. Your organization needs the excitement and energy that new people bring.  The energy that a new person carries can re-ignite some of the older folks on your team.  Recruiting new people also helps to advance the momentum of your organization.

How to Build a Downline in Network Marketing

First you have to understand that there is a difference between Recruiting and Prospecting.  Signing on or enrolling a new recruit is Recruiting and it is the result of Prospecting, which means exploring, looking for or interviewing the right candidate.  In this industry, people do not recruit a lot of people because they don’t spend enough time looking for them or prospecting.  The key to becoming a master recruiter is to spend more time prospecting, or mining for gold. Remember that you’re looking for quality people.

I can remember when I was looking to get to the next level in my business, I wrote down on a piece of paper exactly the type of person I was looking for. That paper read something like this: I am looking for like-minded business women just like me, people who want to go all the way to the top.”  I kept that piece of paper in my wallet and took it with me everywhere I went and read it often throughout the day, and those were exactly the type of people I began to attract.

What Is a Quality Prospect?

A quality prospect is someone who will give the time, money and commitment necessary to grow their small business”.  This means that they must want to build a business, and they must have the resources and skills necessary to do so.  There is no getting around this fact.  An unemployed person is not necessarily a quality prospect, because while they may have a lot time, they most likely do not have a lot of money.  The old cliché is correct: it takes money to make money.  And while a person doesn’t have to have a ton of money to be successful in this industry, it does require a certain amount of resources.

A quality prospect is also available.  That is not to say they aren’t busy; busy people actually make great consultants because they know how to get things done with a small amount of time.  However, if a person doesn’t have time to work his/her business, then that’s not a good person for your team.  A quality prospect is also committed to the business and to the team. They show up and they move up.  They have strong reasons for being committed and their whys are big.  Once again, time, money and commitment are three strong characteristics that you should look for in prospects to make your job of building a large network of distributors a lot easier.  These distributors will begin to duplicate themselves, and you will end up with a large organization of quality prospects versus having the opposite occur.

Build a Network Marketing Downline Like An HR Professional

Networkers could learn a lesson or two from professional recruiters in Corporate America. When someone from the Human Resources department of a major corporation is looking for a candidate to fill a position, he/she has a listing of required skills that are necessary to perform the job according to the job description, and this ensures that they make the “right” match.  In the network marketing industry we don’t always seek out quality prospects; we look for anyone who can breathe and that is not necessarily the best way to build your business.  If you want a network of individuals who can duplicate your success, then you’re looking for a particular type of person who will fit a certain requirement to do the things that you do.  Therefore, it is a good idea to list out the kinds of skills you would want your prospects to have, such as:

  • Money to be able to finance their investment
  • Great Presentation Skills
  • A Good Personality
  • A Detail-Oriented style
  • The ability to Multi-task
  • Good Follow-up skills
  • Dependability
  • A Job
  • Credibility and Integrity

These are just some of the qualities you might look for.  But it is up to you to decide the type of individuals you want to work with and once you have this decided, you want to begin to think about all the people you know who have these qualities.  The names that you come up with when you think about these skills and traits are those that you want to contact first to share with them your business opportunity.

Create Your Hit List

Developing a hit list of people to contact when you begin your business is great. You want to make sure you’ve contacted all those people on that list and when you’re seeking to go to the next level, if those folks on the list have not yet become a part of your business, you might want to give them another call because timing is everything.  The first time you called may not have been good for them, but this time may be better.  And if it is still not a good time for them to participate in the business with you, then your job is to ask for referrals.

Prospecting individuals to participate in your business is a process. You have to take prospective distributors through a series of steps before they can make a decision regarding whether or not they will want to become a part of your organization.  Even though it happens, it is rare that a person who is first introduced to your opportunity immediately decides to jump on board.  Beware of people who make these kinds of quick decisions because while you can get excited by the idea of signing on a new recruit, if this person does not produce, you will end up disappointed.

Be Prepared When Prospecting to Grow Your Downline

Just like with selling, good prospecting begins with good preparation. If you want to have a good day of meeting new people, you must be prepared to meet them.  You should prepare yourself with company materials to share and possibly product as well.  Most network marketing companies offer a wide variety of collateral material for use when prospecting.  These items could include brochures, CD’s, product samples, etc., that you should always carry with you because prospects are everywhere. Prospects are in the grocery store, the library, the park, the laundry mat, the shopping mall, the bank, anywhere you can think of.  Everywhere you go, there are prospects, or people that you may run into that fit the description of the kind of person you’re looking to partner with in your business.  So make sure you’re always prepared.

Once you have prospects in your pipeline, begin working on closing them or recruiting them into your organization.  The best ways to close a prospect is by picking up the phone and inviting them to participate in a future event. These events could be upcoming opportunity meetings, three-way calls, sizzle or opportunity calls or 1:1 presentations, etc.  The key is to make sure the prospect has had multiple impressions of the business opportunity before they sign up.

Create recruiting systems that will move your prospects through the recruitment cycle.  Make sure that the systems are duplicatable.  Your goal is a create a duplication nation so that others can do what you do.  This is how you will successfully build your downline in network marketing.  This is how you will win and grow exponentially.

Most Importantly Build a Business NOT a Downline

When you focus on building a business, you don’t have to worry so much about a downline.  This will take care of itself. You have to build training structures and systems.  This will assist in building a downline.  Your ultimate goal is fill any gaps that your company may have forgotten and make your team (your brand) feel welcome and special.  This is how to build a sustainable network marketing business.

If you need more assistance, pick up a copy of my book and audio program.  It will help you to succeed. If you would like to work with me and join my Live Good team then click here.

Filed Under: Network Marketing, Recruiting in Network Marketing Tagged With: how to build a downline in network marketing, network marketing success, network marketing training, story telling in network marketing

Network Marketing is not for the faint at heart

December 12, 2013 by Toni Coleman-Brown Leave a Comment

I can tell you from personal experience that network marketing is not for the faint at heart.  Bear with me while I tell you my story of how I climbed to the top of my network marketing company’s comp plan back in October 2005…It was October 31,2005, a Halloween night and I was soooo close to the getting the final numbers that I needed to become a 3 Diamond National Vice President with my company which was called Warm Spirit.  (Warm Spirit is now currently closed as an mlm, but I believe one of the founders still sells a few products via the website.)  But I felt like I was running for office.  The good part about the team that I was working with was the fact that they were all committed.  They wanted to be a part of the experience of breaking a National Vice President.  They also wanted to promote themselves up the compensation plan.  You see I had poured so much into the team that they were excited and ready to take their commitment to the organization to the next level.  We had something back then which so many network marketing organizations lack today and that is a commitment to the team.

Become a Network Marketing Leader

 

We operated on the concept of “One Band, One Sound”, which is a concept that I got from the movie Drumline.  I firmly trained and communicated to the team that our success was dependent on the success of each other and that if one person was presenting the opportunity wrong, then they were ruining the opportunity for everyone.  So I constantly explained the importance of all of us doing the same thing and saying the same thing.  I also trained that one person’s success represented everyone’s success.  It was a T.E.A.M. thing.  We understood that Together Everyone Achieves More.  Also, if there was one thing that our team understood it was that they could count on me to be there in the trenches holding it down for them, which is the reason why when it came down to pulling out a successful win and a title of National Vice President for me, Executive for several of them and Product Manager for so many others, they were ALL IN.

So on that night, everyone was all in.  The phones were ringing like crazy.  I looked absolutely crazy and I was thankful that it was Halloween.  That night the team pulled in over $100,000 in production.  I received my first 5-figure check and became the first and ONLY 3 Diamond National Vice President on the East Coast.  Bam!  We did it.  But like I said, it felt as if I was running for office.  I was constantly checking the volume and working my spreadsheets to see if all the numbers were falling in the right place.  I was on the phone with corporate constant checking and double-checking to make sure that when the clock turned and the numbers were ran that I didn’t fall short of what I needed to qualify.  It was nuts.  It was exhilarating and it was also fun.  But it’s not for the faint at heart.

I was recently told that if you want something bad enough that you will do what it takes to get it done and that the difference between those who make it and those who don’t is that those individuals who will have – THE WILL TO DO IT!  They have the burning desire in their hearts to make it happen.  I had that.  And in network marketing you need that.  You need to be committed.  But you also need to be a leader.  Those individuals that constantly sit in the audience and take notes but never put anything into action won’t win.  But those who execute on the information and then have the courage to get up in front of the room to take about it and train about it are the ones that you will see rise to the top.

I have found that the key to network marketing success has everything to do with, creating your own success story, becoming the person that everyone wants to follow and to share, share, share.  The best thing you can do when you find something that works is share it.  Don’t hold anything back.  Become the go to person and make yourself irresistible.  Build your team on a solid foundation of trust and follow the “One Band, One Sound” mantra and you will not only succeed, but you will go straight to the top.  Take it from me because I did it.

 

Filed Under: MLM Success, Network Marketing, network marketing company, Network Marketing Leads Tagged With: network marketing, network marketing success, network marketing training

Why Most Network Marketers Fail?

August 9, 2012 by Toni Coleman-Brown Leave a Comment

The answer is simple. They don’t earn enough income.

The truth of the matter is 90% of the people in this industry never actually reach a full-time income. And of those that do, only 6% of them earn over $35,000 per year and out of that group only 3% ever go on to earn six figures.

Another truth is they spend more money than they earn and they don’t understand why.

So here’s the reality of it all. Every new business owner MUST invest in their business, whether it’s network marketing or something else. The initial investment is always more than the return. Nevertheless if you want to become a successful seller, you should try to click here for the good reviews and you will realize that you are closer than ever to your professional and work goals thanks to the Entre Institute .

Statistics show that it takes the average business owner 3 to 5 years to turn a healthy profit from a new business.

Why do network marketers believe their experience will be any different?

Most Network Marketers Do Not Have Business Experience

Here’s a fact: Most network marketers enter the industry with no business experience at all. They don’t understand that building a successful network marketing business takes time and money and they quit before they ever really get started.

Most people in the industry earn on average $300 per month. But no one ever tells them what to do with that money.

A good 3-step strategy for someone entering into this industry is to:

1. Keep your full-time job.
2. Take the income you do earn and save 50% of it and re-invest the other 50%.
3. Set yourself up to earn additional streams of income by tapping into your passions and resources available to you. As of now, Builderall offers a free trial if you’re looking into trying a software that could help your marketing by miles.

Why is it that most people don’t tell anyone this? Well, I would guess that it’s simply because most people don’t know.

The average person enters the field and quickly becomes disenfranchised because they don’t make enough and they spend most of what they earn investing in products, business tools, sales conferences, buying leads and training.

Let’s be clear, I am not saying that this is the wrong thing to do, because it is absolutely – THE RIGHT thing to do.

The real problem is that most people do exactly what the 90% who fail do. They get all of the information, training and tools and they sit on it and never take action

As a matter of fact, 90% of the people who read this article will not take one action to achieve success.

So what’s the solution for Network Marketers?

Network Marketers can put a plug in the hole in the bucket that is literally causing them to spend more money than they make by following the My Lead System Pro program which teaches how to generate upfront cash on their prospecting process and creating multiple streams of income.

This upfront cash can then be used to fund your advertising, business tools, sales conferences, and other costs associated with your business. This is called a funded proposal and was first introduced by several big time network marketers like Mike Dillard and Daegen Smith. If you’re in the industry, you too can take advantage of a funded proposal without having the technical know-how by following the My Lead System Pro plan.

Take advantage of it today and never fail at Network Marketing again.

Toni Coleman Brown

Filed Under: Business Building Challenges, Internet MLM Success, Law of Attraction, MLM Lead System Pro, Network Marketing, Online Prospecting Tagged With: my lead system pro, network marketer, network marketing success, network marketing training